Friday, 22 June 2012
The difference between primary/secondary research and qualitative and quantitive data.
Primary research is when you go out and get your own research, for example: getting people to fill out a questionnaire.
Secondary research is when you get research that someone else has collected, for example: reading a book, or using the internet.
Quantitative data is data that is in a form of numbers that can easily be put into graphs etc. Where as qualitative data is data based on opinions.
Secondary research is when you get research that someone else has collected, for example: reading a book, or using the internet.
Quantitative data is data that is in a form of numbers that can easily be put into graphs etc. Where as qualitative data is data based on opinions.
CAP Codes used by the ASA
My advert does not mislead the consumer in anyway, my advert fits all the cap codes used by the ASA. The roses are an indication of the scent of the perfume, and a symbol of passion, which is what my advert is supposed to be advertising to my target audience. Also the picture on my advert has not been changed in any way that would mislead the buyer because it looks exactly like my product will look when they buy it, for example it will not be a different colour or shape. My final advert does not display the price because it makes the advert look far too tacky and unappealing so therefore it shall be displayed on the company’s website and in the shops instead.
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