The difference between primary/secondary research and qualitative and quantitive data.

Primary research is when you go out and get your own research, for example: getting people to fill out a questionnaire.

Secondary research is when you get research that someone else has collected, for example: reading a book, or using the internet.


Quantitative data is data that is in a form of numbers that can easily be put into graphs etc. Where as qualitative data is data based on opinions.