Wednesday, 20 June 2012
Unit 7 Task 7B
If a company or brand wants to use an
image that already exists for their advert or magazine etc, they will need to pay
the person who took the picture this is a fee called copyright. Model releases
are crucial throughout the whole world, especially when a photograph or image
of a recognizable person e.g. celebrity, is used in advertising. Even if the
face of the person is not visible but the person is capable of being identified
because of certain things. Also in some countries, a property release is also required when a building is used for advertising. Trademark laws may protect some famous buildings but if a famous building is included in a skyline then a property release is not needed.
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