Friday 22 June 2012

CAP Codes used by the ASA

My advert does not mislead the consumer in anyway, my advert fits all the cap codes used by the ASA. The roses are an indication of the scent of the perfume, and a symbol of passion, which is what my advert is supposed to be advertising to my target audience. Also the picture on my advert has not been changed in any way that would mislead the buyer because it looks exactly like my product will look when they buy it, for example it will not be a different colour or shape. My final advert does not display the price because it makes the advert look far too tacky and unappealing so therefore it shall be displayed on the company’s website and in the shops instead.

No comments:

Post a Comment