Unit 7 Task 7B

If a company or brand wants to use an image that already exists for their advert or magazine etc, they will need to pay the person who took the picture this is a fee called copyright. Model releases are crucial throughout the whole world, especially when a photograph or image of a recognizable person e.g. celebrity, is used in advertising. Even if the face of the person is not visible but the person is capable of being identified because of certain things. Also in some countries, a property release is also required when a building is used for advertising. Trademark laws may protect some famous buildings but if a famous building is included in a skyline then a property release is not needed.